Creative Evaluation

How to develop and use creative approaches to evaluation with confidence and credibility 
Summary: Led by Willis Newson Director Jane Willis, this interactive workshop will look at ways in which we can better harness creativity in order to generate appropriate, relevant, rich and meaningful evaluations.

• Are you frustrated with traditional evaluation methods?

• Do you get poor response rates from questionnaires?

• Are you finding it hard to engage participants in evaluation?

• Do you feel that the evaluation tools you are using don’t properly reflect the creative nature of your work?

Accessible, enjoyable and rewarding evaluation activities better engage participants and, used appropriately, creative evaluation can generate improved response rates and rich and meaningful data.

Building on the Creative and Credible approach to evaluation, this day will provide participants with the knowledge, skills and confidence to evaluate creatively as well as credibly.

We will share ideas and practice, exploring ways in which creativity can reinvigorate existing evaluation methods including questionnaires, focus groups, feedback and monitoring.

Working collaboratively, we will co-produce creative solutions to real-world evaluation scenarios, ensuring that they are appropriate and credible as well as engaging and enjoyable.


Working with Engage, we will be delivering a programme of three online workshops between 16th – 30th March 2022 exploring how to develop and use creative approaches to evaluation. Book here -

For more information about future training dates, or to arrange tailored in-house support, contact Jane Willis, Director, Willis Newson -

To receive up to date information about this training programme and how to book then sign up for our mailing list here.


By the end of the day, you will:

• Understand the Creative and Credible Evaluation Cycle

• Have a sound understanding of creative evaluation: what it is, when to use it and how to go about planning and delivering it.

• Understand the best practice principles and ethical considerations that underpin sound evaluation practice, and how to apply these to creative methods.

• Feel equipped to use creative methods confidently and credibly.

The day will be facilitated and taught by Willis Newson Director Jane Willis. A pioneer of the arts and health field, Jane founded Vital Arts, the arts programme for Bart’s Health NHS Trust, in 1994. Since then, she has worked with more than 32 NHS Trusts and Health Boards, as well as with universities, galleries, museums and health leaders such as The Kings Fund and The Royal Society of Public Health to produce award-winning arts, health and wellbeing programmes.

She is particularly interested in developing creative solutions to strategic health needs and in supporting skills development within the sector. Working with Professor Norma Daykin at the University of Tampere, Finland, she has contributed to improved evaluation practice within the sector through research programmes, training and resources including