Creative and Credible Evaluation

Understand how to plan & deliver arts & wellbeing evaluation appropriate to the context of Covid-19. Training in association with the Royal Society of Public Health.

This training is being offered twice as a series of three online workshops.

Programme 1: Tuesday 3rd, 10th and 17th November from 10am – 12noon

Programme 2: Wednesday 18th, 25th November and 2nd December from 2-4pm
COST for 3 workshops £99.58 (includes Eventbrite Booking Fee)



There is an important role for arts and health post Covid-19. Whether your work supports mental health and wellbeing, tackles loneliness and isolation, or helps build community connectedness, there will be a strong and ongoing need for it after the immediate crisis of Covid-19 has passed.

Yet, during these times of uncertainties, there are challenges in terms of funding and resources for the arts. Whether you are a freelance practitioner or a funded organisation, the ability to reflect, evaluate and evidence the value of your work will become increasingly important.

Effective evaluation will ensure you make best use of current resources, as well as enable you to articulate the value and impact of your work. 

"Great materials I can use straight away –the facilitator clearly had a wealth of knowledge and experience."

Each programme of workshops will explore the Creative and Credible evaluation cycle, from planning through to dissemination, exploring a range of different evaluation approaches, methods, and tools, including remote and online evaluation. 

By the end of the three workshops, you will have a clearer understanding of why, what and how to evaluate. You will gain an understanding of the different types of evaluation, a range of often-used quantitative and qualitative evaluation tools, as well as insights into creative, remote and online approaches to evaluation.

Workshop 1: Understanding Evaluation: Context and Approaches 

  • Explore the context for arts, health, and wellbeing evaluation 
  • Understand why, what, and how to evaluate
  • Use the Creative and Credible Evaluation Cycle to understand evaluation as a process
  • Examine different approaches and types of evaluation

Workshop 2:   Planning Evaluation: Evidence, Aims and Outcomes 

  • Identify evaluation aims 
  • Learn how to identify project outcomes and frame evaluation questions 
  • An introduction to Logic Models and Theories of Change  
  • An overview of Evaluation Planning 

Workshop 3: Delivering Evaluation: Tools, Data Collection, Reporting and Dissemination  

  • Explore a range of quantitative, qualitative evaluation tools
  • An introduction to creative, remote and online evaluation 
  • Understand evaluation reporting and dissemination 
  • An overview of ethics and good practice 











"It was high level but well-paced for beginners"

The workshops are aimed at arts practitioners, arts and health producers and managers, evaluators and organisations seeking to develop a wellbeing focus as part of their work. 

The workshops will be taught online using Zoom, using a mixture of presentations from the trainers, facilitated break out groups and Q&As, with participants actively engaged in sharing experience and learning. 

Optional homework will be set at the end of each workshop, inviting participants to consolidate their learning by applying it to a specific project of their own, using tools and templates available as handouts. Course presentation handouts are included as part of the training. 

"Stimulating, engaging, excellent information, impressive individuals /expertise."

About the Trainers 

These workshops are part of the arts health and wellbeing CPD Programme, Creative and Credible. The programme builds on the Economic and Social Research Council funded research project with University of the West of England (UWE), Bristol, led by Professor Norma Daykin and Willis Newson Director Jane Willis, which aims to support best practice in evaluation in arts, health and wellbeing. 

The workshops will be facilitated and taught by Professor Norma Daykin and Jane Willis.

Professor Daykin is an award-winning researcher with extensive experience of evaluating arts projects in a wide variety of health and wellbeing contexts. She is co-executive editor of Arts and Health: an International Journal of Research, Policy and Practice, and author of Public Health England’s Arts, Health and Wellbeing Evaluation Framework. She is currently Professor in the Institute of New Social Research at the University of Tampere, Finland and works closely with the University of Winchester’s Centre for Arts as Wellbeing. 

Jane Willis is a creative producer and strategic thinker. In 1994, she set up Vital Arts at Barts Health NHS Trust and, since then, has worked with more than 32 NHS Trusts to produce inspiring creative programmes that improve health and wellbeing. She has played an active role in the development of the sector over the past 26 years and has expertise in arts and health evaluation, developed through a longstanding relationship with UWE. The Willis Newson approach to evaluation is rigorous, appropriate to the context and rooted in creative practice.

"Great trainer, concepts broken down and explained very clearly."

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Illustration by Emma Lazenby of Formed Films